He recruited Cronin to run the Adidas ABCD All-American Summer Camp and the Pittsburgh Roundball Classic. Vaccaro worked for Nike, then flipped to Adidas. Though Mick Cronin was a top assistant during the Huggins heyday at UC, he paid his dues working with Sonny Vaccaro of Adidas. They had come a long way since Huggins came to town and wondered why McAlpin's sold Ohio State and Kentucky gear but nothing from UC. To this day, it's rare to go to now-Fifth Third Arena and not see a Jumpman jersey on a fan. It was the pinnacle of the Huggins years when the Shoemaker Center was packed with 13,176 and singer/reality star/ESPN GameDay picker Nick Lachey called for tickets behind the bench.
Huggins once quoted they "sold more gear in New York than the Knicks". In addition to the team's style of play and success, players were drawn to the gear. The uniforms became trendy, particularly when the guys sported black tops with black socks. Among the reserves were Steve Logan, Leonard Stokes and Ryan Fletcher. 1 ranking in the land and had a lineup that featured future Naismith Award winner and NBA player Kenyon Martin, future NBA players DerMarr Johnson and Kenny Satterfield, high-scoring Pete Mickeal and Jermaine Tate. The Jumpman comethĪt the time, the Bearcats held the No. The uniforms were unveiled on the "Rosie O'Donnell Show" with Jordan himself saying, "it symbolizes toughness". Under then-basketball coach Bob Huggins, UC was a Nike school and was selected to be one of the inaugural Jordan Brand schools thanks to a relationship between Huggins and Michael Jordan that developed at a basketball fantasy camp in Las Vegas. I can’t wait to have the Swoosh and Jumpman logos join with our C-Paw marks once again.”
“To many of our fans, Jordan Brand represents the quintessential jersey of one of the top stretches in the history of Cincinnati basketball, while Nike has proved to be the driving force in athletics apparel innovation for decades. It was important for us to have stability in our apparel provider for years to come and to have a partner solidified as we joined the Big 12 this summer,” Director of Athletics John Cunningham said. “This is a monumental moment for our more than 450 student-athletes and our entire athletic department. The partnership will make BSN SPORTS the Bearcats’ exclusive provider of apparel, footwear, and other equipment needs, which will be highlighted by the outfitting of teams in Jordan Brand and Nike. The Under Armour agreement has been terminated with the Nike/Jordan Brand officially taking effect July 1 but the change is immediate. Men's and women's basketball will be outfitted by Jordan Brand with all other sports being Nike as the Bearcats enter the Big 12. UC confirmed the deal with BSN Sports Wednesday. Borrowing a line from one of the biggest hits of Prince, University of Cincinnati Bearcat fans can "party like it's 1999" again as the Nike/Jordan Brand Jumpman has returned to campus in the form of a new apparel agreement.
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